Sunday, September 30, 2012

Diseño de Servicios

Para los que están empezando con lo que es el "Diseño de Servicios" o Service Design en inglés, aquí les dejo algunos recursos interesantes para comenzar a tratar de comprender el tema.


1. Service Design network: Esta es la mayor red a nivel internacional alrededor del diseño de servicios.

2. This is Service Design Thinking: El libro más importante que se haya hecho en relación al diseño de servicios  Tiene una completa explicación de lo que es la disciplina además de métodos y manuales para utilizar y trabajar.

3. Service Design Books :

...Continuará.... Se me acabó el tiempo pero seguiré pronto con este post.

Wednesday, August 08, 2012




Este articulo lo escribí en el Blog en Inglés en wordpress que tengo y lo quería compartir por este medio también.


Usually I am quite dreamy when it comes to reading or paying attention to things for long periods of time. This is because my mind starts flowing and thinks of other stuff when I am doing these things (triggered by the content so I am actually paying attention).  So I love doing it for the reason that it is very useful as a source of inspiration. Anyway, when I was reading Change by Design by Tim Brown, in the beginning, he explains the “three spaces of innovation” arguing that he does not have a specific step by step process or a recipe to success. In contrast, he argues, “to the champions of scientific management at the beginning of the last century, design thinkers know that there is no “one best way” to move through the process. There are useful starting points and helpful landmarks along the way, but the continuum of innovation is best thought of as a system of overlapping spaces, rather than a sequence of orderly steps. We can think of them as inspiration, the problem or opportunity that motivates the search for solutions; ideation, the process of generating, developing, and testing ideas; and implementation, the path that leads from the project room to the market. Project may loop back through these spaces more than once as the team refines its ideas and explore new directions” (Brown 2009).
Inspired by this section of his book I started drawing what was going on in my head, putting all these concepts together in what I called Design Thinking, “The cloud of innovation”. This is because I think it has a structure but no boundaries whatsoever and was only to be able to visualize and understand in a better way. This structure is based on the basic process of design thinking starting with inspiration, ideation, prototyping, testing and therefore iterating, and its final implementation. Inside, it has a number of different projects with its useful starting points that Tim Brown was talking about and helpful landmarks that goes through an exploratory process. Along the way, many of these projects will fall out of the cloud, many will iterate to improve or change directions and many more will go through until reaching innovation. Finally, as this dense cloud generates action inside, it moves forward to success by achieving its goal which is to create value and be truly innovative.

Tuesday, July 31, 2012

Participa LAB design está en Chile


Laboratorio de diseño estratégico de productos, 

servicios y experiencias por medio de las nuevas 

metodologías del diseño y la innovación.

Felipe González (Mdesign)
Industrial Designer_Design Thinker

Saturday, May 12, 2012

Design Thinking I

Este es el Seminario n° 1 que trata del Design Thinking y que es parte del Programa Masisa Lab Latam 2012 que estamos haciendo con los labs de innovación de Masisa.